Direction Software Solutions

Project Details

We brought together multiple marketing channels in a cohesive strategy to help DSS achieve its business goals. With the right mix of content strategy, social media postings, ad campaigns, SEO and email marketing, we were able to help DSS enhance its website traffic, create meaningful collaterals and generate demand.

We created numerous case studies to position DSS experience in Microsoft Dynamics CRM and NAV. The email campaigns were planned and executed across verticals with an aim to generate leads and drive more customer engagement. We also managed various social media channels for DSS and leveraged LinkedIn based connects and ads to generate pipeline.

The Client

Direction is a multi - cultural Information Technology Solutions and Business consulting company with clients spread across 10+ countries. A Microsoft Gold certified partner, the company strives to deliver exceptional results by providing simple, integrated and innovative solutions that result in maximum customer satisfaction.

The Need

The was for a digital strategy that would help DSS tap into potential customers globally and generate sales opportunities for its Microsoft business, primarily MS Dynamics CRM and NAV.


Case studies, ebooks, eDMs, Landing pages, website content, On & Off-page SEO, SEM, social media creatives, managing social accounts, LinkedIn ads, Facebook ads, data profiling, telemarketing

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