IBM Global Technology Services

Project Details

Bizight worked closely with IBM to understand the business requirements and its target audience. We developed a series of email marketing campaigns backed by custom landing pages, LinkedIn and Google ads to deliver the right messaging with clear CTAs. Our inside sales resources further nurtured the prospects to fix meetings for partner sales team. Our coordinated sales and marketing activities resulted in a significant number of qualified leads for IBM’s business partners within the specified project duration.

The Client

IBM Global Technology Services (GTS) primarily reflects infrastructure services. It includes outsourcing services, business continuity and resilience, Integrated Technology Services, and Maintenance. The services offerings help clients access, manage and support their technology infrastructures, through a combination of skilled resources, software and IBM's knowledge of business processes.

The Need

IBM needed to generate qualified new leads for business partners for its three core IT Infrastructure services: Managed Resiliency Services, Multi-vendor Support Services & Mobility Services using targeted account profiling and digital marketing program.


Landing pages, eDMs, Google ads, LinkedIn ads, Data profiling, data analytics, telemarketing

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